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An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, agents, and resellers abroad; how to identify the best distribution structure for export; and much, much more!Not content with providing just the guidelines for setting up, expanding, and managing your international sales channels, Guide to Software Export advises you on pitfalls to avoid, important legal and financial considerations associated with software export, and essential market and distribution information. In an effort to cover all the bases, this comprehensive text also discusses:
- negotiating partnerships
- electronic marketing
- evaluating the competition
- cultural assumptions and biases
- adapting software for use in Asian markets
- information sources on the Internet
- distribution channel strategiesIf you’re not satisfied with your company’s international sales performance or you want to get into the global market, Guide to Software Export can help you guide your company through the transition. With the book’s easy-to-follow advice and checkpoints, you are sure to bring new levels of success to your company, so act now and get out in the forefront of software exporting.
- Sales Rank: #3821926 in Books
- Brand: Brand: Routledge
- Published on: 1998-03-09
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 6.25" w x 1.00" l, 1.26 pounds
- Binding: Hardcover
- 240 pages
- Used Book in Good Condition
Most helpful customer reviews
13 of 14 people found the following review helpful.
Great Book!Must read for software managers.Worth every penny
By patrick.dine@edge-technologies.com
This book helped me organize, start, plan and get going an international software export program. Every question I had about anything related to this export program was answered in this book. Anyone who deals with software and manages international operations should read this easily read and well organized book. It is one of the first business books that comes across more like a consultant giving solid advice than a coursebook. Its informative and clear nature, practicality in implementing the ideas; and its cutting edge up to date information make this the one and only book of its kind. If this is something you are interested in and you do not read this book, you will regret it.
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